of surveyed consumers notice out-of-home advertisements.
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The shortest distance between two points is a Caterpillar.
The Challenge
A concept street poster for Caterpillar, pairing heavy equipment moving earth at sunrise with a straightforward line about what the machines actually do.
of surveyed out-of-home ad viewers use mobile devices to research advertisers.
of surveyed out-of-home ad viewers reported making an online purchase after exposure.
The shortest distance between two points is a Caterpillar.
Caterpillar — Advertising · Copywriting · Design
The work
What We Did
A concept street poster for Caterpillar, pairing heavy equipment moving earth at sunrise with a straightforward line about what the machines actually do.
