Americans participated in outdoor recreation in 2025.
← Back to case studiesRecreational Vehicles & OutdoorAirstream World Traveler
How did they pull that off?
The Challenge
A concept highway billboard for Airstream's World Traveler trailer, pairing a mountain-lake overlook at golden hour with a simple question built to make drivers do a double take.
of Americans aged six and older participated in outdoor recreation.
of surveyed consumers notice out-of-home advertisements.
How did they pull that off?
Airstream — Advertising · Copywriting · Design
The work
What We Did
A concept highway billboard for Airstream's World Traveler trailer, pairing a mountain-lake overlook at golden hour with a simple question built to make drivers do a double take.
